Juniper Square Clients Raised $17.5 Billion in Investor Capital in 2022 Using Digital Subscriptions, 61% More Than 2021

  • Investment Management
  • 27.01.2023 09:30 am

Juniper Square, the leading provider of partnership enablement for the private funds industry, today announced that GPs using the company’s Digital Subscriptions tool raised $17.5 billion in investor capital in 2022; 61% more than the $10.9 billion raised in 2021. The average amount raised per GPs using Digital Subscriptions grew 15% year-over-year to $27 million in 2022, up from $23.4 million in 2021. This marks the third year Juniper Square has tracked a substantial increase in the number of sponsors and amount of funds raised using Digital Subscriptions.

“The accelerating digitization of fundraising is indicative of the new market realities for private fund GPs,” said Matt Lawson, CMO of Juniper Square. “LPs increasingly expect experiences that rival the best digital experience they had as consumers. The data is clear – by digitizing the subscription experience, GPs can raise more capital and close faster with less effort.”

Among more than 1,700 client GPs, 36% use Juniper Square Digital Subscriptions to automate and accelerate the fundraising process by digitally assembling subscription documents, validating data capture and capturing e-signatures. On average, firms that used Digital Subscriptions in 2022 raised 17% more capital per GP compared to those that did not.

“We expect our total equity raised next year will be somewhere between $50 million and $100 million. I think our ability to raise capital is only going to get better as our network continues to expand,” said Tyler Arrington, partner at Staubach Capital. “Whether those deals require $3 million or $30 million, Juniper Square has set us up nicely to execute when we find them.”

For the second year, Juniper Square has released its “Top Fundraisers” list of the 20 most successful GPs that used Digital Subscriptions to raise capital, organized by the amount of investor assets under management (AUM). The 2022 list includes four firms making their second consecutive appearance: Trinity Private Equity Group, Madera Residential, Riaz Capital and Staubach Capital, LLC.

Juniper Square Top 20 Fundraisers of 2022

GPs with $500MM-$2B AUM

  • Trinity Investors
  • Hillpointe, LLC
  • Madera Residential
  • Dalfen Industrial, LLC
  • Al Neyer

GPs with $200MM-$499MM AUM

  • The RADCO Companies
  • Wedgewood, LLC
  • Riaz Capital
  • Embrey Partners, Ltd.
  • Transwestern Commercial Services

GPs with $100MM-$199MM AUM

  • Staubach Capital, LLC
  • MJW Investments
  • KO Storage Fund I & II
  • Rock Creek Property Group, LLC
  • Flagship Capital

GPs with $50MM-$99MM AUM

  • Granite Towers Equity Group
  • Evergen Equity, LLC
  • CR Capital, LLC
  • Pahlisch Homes, Inc.
  • STNL Development, LLC

Juniper Square’s Digital Subscriptions provides an interactive and dynamic workflow for investors, enabling GPs to deliver a better experience for LPs and eliminate the inefficient back and forth associated with traditional PDF or paper versions of limited partnership agreements. The digital platform manages every step of the subscription process, while providing sponsors with complete visibility and control over progress and commitment amounts.

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