Stubben Edge Group Launches Three New Affinity Partnerships, Offering Personalised Insurance Products for 95,000+ Members

  • Insurtech
  • 23.02.2023 11:35 am

Stubben Edge (Risk) Limited (SERL), wholly owned subsidiary of UK-based FinTech Stubben Edge Group has announced that it has launched three new partnerships with the Institute of the Motor Industry (IMI), British Pest Control Association (BPCA) and the Association of Specialist Fire Protection (ASFP). The partnerships provide personalised insurance products for each associations’ members, through a fully white-labelled buying journey, and with 24-hour call-centre support.

Institute of the Motor Industry

The IMI, founded in 1920, is the world’s leading professional body for the automotive industry with 90,000 members in the UK. The partnership has launched with nine products with a fully online buying journey, as well as simple enquiry forms enabling members to access specialist group life and commercial vehicle quotes.

Sarah Whiteside-Jones, Head of Member Engagement at the IMI said: “The core mission of the IMI is to give those working in the automotive sector the support they need both professionally and personally, whether that’s specific training for new automotive skills or ways to help our members outside of the workplace. Our members asked if we could help them save money in the current cost of living crisis, so it made complete sense to us to add a range of insurance offers to our range of benefits; the current economic pressures make it vital that individuals can insure their home and vehicle as cost-effectively as possible, safe in the knowledge that they have the right level of cover.

“The white-label capabilities of Stubben Edge were particularly important to us in ensuring that our members have confidence in the IMI brand and values.”

Association of Specialist Fire Protection

The ASFP is a specialist association which works with personal and commercial customers to lower their exposure to fire and the associated risks. The company has launched this partnership with four products and will expand the product offering once new motor and home products come online.

Rich Green, Commercial Manager at ASFP said, “The Association for Specialist Fire Protection is very pleased to add Stubben Edge to our Member Benefits Hub. The benefits of being an ASFP member go far beyond technical and regulatory support.

“The ASFP Hub is a collection of discounts, free support and advice, and industry initiatives designed to make membership more rewarding. The Stubben Edge products are a valuable addition to the Hub, enabling our members to make real business savings when taking advantage of the service deals the ASFP has negotiated their behalf.”

British Pest Control Association

The partnership with the BPCA introduces a range of bespoke new products for their members. Dee Ward Thompson, Head of Membership, BPCA said, “We regularly get asked by members for help with finding insurance products, particularly for vans and fleets. We’re really excited to have a bespoke range of products for pest companies.

“Our partnership with Stubben Edge (Risk) is an important step for us to continue to support members and we’ll looking forward to growing the relationship. The team has been a great support helping us understand the insurance sector and we’re very much looking forward to sharing their insights with the pest control community.”

Karen Barretto, Deputy CEO of Stubben Edge, said: “The launch of these partnerships demonstrates the huge benefits that harnessing our tech to provide simple to use, online buying journeys makes to members of the UK’s trade and business associations. Along with a significant percentage of the wider community, these members are often under increasing time pressure within their own businesses and not able to access the most appropriate insurance for their specific needs. These partnerships are an important milestone in the growth of Stubben Edge Group and particularly the Affinity Team, led by David Tranter.”

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