SECUTIX, a market leader in advanced digital solutions for the event industry, today announced the launch of a new ticket protection partnership with Cover Genius, a leading global insurtech for embedded protection. 

SECUTIX customers can now leverage a new ticket protection solution powered by Cover Genius’ award-winning technology. This user-friendly innovation will provide venue and event businesses worldwide with an easy and automated refund process, significantly improving ticket buyers’ confidence when booking.

Ticketholders opting for ticket protection will benefit from a clear refund policy, covering them if they unexpectedly can’t make an event, for example, in cases of illness, injury, or other circumstances. The offering is designed to encourage customer loyalty as buyers are more likely to book tickets when flexible protection options are available.

The partnership follows a successful pilot with SECUTIX client, Silverstone, at the British Grand Prix 2024, demonstrating the effectiveness of providing streamlined ticket protection in the booking journey. 

Marc Mazzariol, SECUTIX Senior Vice President of Technology, said: “Through our partnership with Cover Genius, we’re expanding our offer beyond ticketing operations. In recent years, the demand for ticket protection has grown, especially post-COVID, as event organisers and venues seek to provide fans with peace of mind. Cover Genius is the ideal partner due to its global compliance, which removes regulatory complexities for our clients, and its commitment to continuous innovation, allowing us to add new features to the platform.”

Kyle Keogh, Chief Business Officer at Cover Genius, added: “Live events are booming and across the ticketing industry we’re seeing demand for protection options that provide customers with the flexibility to purchase tickets early, knowing their investment is safe if they’re unexpectedly unable to attend. We are thrilled to partner with SECUTIX to bring industry-leading protection to their customers. Our global award-winning technology not only ensures ticket buyers can easily access refund options, but also equips event organizers with the tools to handle refunds smoothly and increase customer satisfaction.”

A dedicated support team from both SECUTIX and Cover Genius will continue to drive investment in ticketing protection solutions with potential future enhancements, such as Cancel for Any Reason, already in the pipeline.