PR Agency One wins three way bid for UK's first reverse-auction online marketplace for personal finance

  • Insurtech
  • 14.06.2018 11:09 am

Manchester based agency will handle consumer and trade PR for the disruptive brand

Integrated launch campaign will target millennials and young drivers

HONCHO, the UK’s first online reverse auction marketplace for personal finance, has appointed PR Agency Oneto handle its UK launch in autumn 2018.

Durham-based honcho will disrupt the commonly used - but costly - Price Comparison Websites (PCWs), by firstly allowing car insurers to bid for business from young drivers, before eventually expanding into other personal finance products.

The Manchester-based PR agency was appointed following a three way competitive pitch, and has already undertaken work to support honcho’s successful CrowdCube bid, during which it over-funded its £650,000 target, to secure £830,000 of investment. 

PR Agency One will oversee the strategy, creative and execution of honcho’s consumer launch campaign, which will use PR targeted at millennials to drive customer growth and build brand awareness.

The agency’s remit will also focus on winning share of voice within the media from PCWs and raising awareness of the service amongst insurers and brokers, via a dedicated trade PR strategy.

James Crawford, managing director at PR Agency One, said: “honcho is a truly innovative and disruptive brand, and one which we have been part of the story of for a little while already, having provided PR support for their first round of crowd-funding.

“We are delighted to be working with them to re-educate young drivers and the general public about how a consumer champion should behave – and lift the lid on what other players in the insurance market are really doing behind the scenes. Our job now is to ensure that young drivers and insurers all over the UK understand how honcho can help deliver them fairer and cheaper car insurance.”

Gavin Sewell, chief executive officer at honcho, said: “PR Agency One impressed us with both the breadth of their creativity and experience working with big name consumer brands. Like us, they are disruptive, results-driven and agile – which is exactly what we need from an agency as we enter the market for the first time. 

“What’s more, they were willing to lend their support to PR our crowd-funding efforts earlier this year. As a result of all the PR exposure they secured for that, we not only managed to over-exceed our funding target, but we have been contacted by a number of insurers and brokers that we had yet to approach, all of whom are keen to partner with honcho.”

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