mea, the AI-powered processing platform for the global insurance industry, has today announced the appointment of Graeme Asquith as UK Managing Director. This is a new role reflecting mea’s rapid global growth and the huge opportunity that intelligent process automation represents for the insurance industry.

Graeme joins mea from Accenture, where he was Data and AI leader for Insurance, helping clients in the London Market and retail sectors transform their businesses with applied data science and machine intelligence. He joined Accenture after their acquisition of Mudano, a specialist data and AI financial services consultancy where he was Chief Customer Officer.

As UK Managing Director, Graeme will lead the business in the UK market, and will be responsible for spearheading business development initiatives, forging key partnerships, and driving the expanded use of mea platform in the UK market. He will work closely with mea’s industry experts and technologists to shape and deliver solutions that drive efficiency within insurance businesses.

Commenting on his new role with mea, Graeme said: “I’m passionate about using technology to reinvent traditional ways of working within insurance, an industry I’ve worked in for my entire 30 year career. In my recent roles I’ve helped to pioneer the use of AI to tackle inefficiencies across the insurance value chain and unlock new sources of business value. I’ve learnt that the trick is to combine industry experts with technologists to find the most significant business problems and design the best solutions to drive maximum value. This is what mea have done so brilliantly and why their platform is in such demand across the globe, no more so than here in the UK. I’m hugely excited about being part of the next stage of their journey.”

Martin Henley, CEO of mea platform, commented, “We are very pleased to have attracted Graeme to mea, his deep and wide relationships across the industry, combined with his 30 years industry knowledge complements the mea approach of having true experts in our go to market locations. This is the perfect moment for us to welcome Graeme to the team. mea has quickly established itself as the leading process automation platform globally with implementations in 19 countries and 10 languages. Now is the time to strengthen our leadership in key markets such as the UK. Graeme’s track record in the industry and passion for reinventing the way insurance operates is the perfect match for mea’s business model and growth ambitions.”