iA Financial Group, a leading Canadian insurance and wealth management provider, serves over five million clients and manages close to $260 billion in assets. The company made the strategic decision to deploy FICO® Platform to advance and accelerate the automation of its underwriting process. This shift allows a large number of underwriting decisions to be made in real-time by leveraging FICO Platform. This strategic move solidifies its leadership in the mass- and mid-market individual life insurance sector in Canada.

Looking to strengthen its underwriting process, iA focused on expanding automation, speeding up decision-making, and enhancing the onboarding experience to support faster and more precise underwriting. By leveraging FICO Platform, iA has gained greater control over underwriting workflows, accelerating product implementation and enabling more refined risk assessments.

“With FICO Platform, we are evolving our underwriting process to be faster, more precise, and more responsive to our clients’ needs," said Philippe Cleary, vice president, Underwriting, New Business & Claims, Individual Insurance, Savings and Retirement. "By increasing automation and refining advisor workflows, we’re delivering a seamless experience that allows more hard-working Canadians to access the protection they need. Plus, these improvements not only streamline current processes but also pave the way for the future automation of more complex decisions, ultimately driving efficiency and accuracy in our operations.”

This strategic investment has provided iA with deeper insights and greater visibility into policy submissions, enabling them to optimize the application process and improve policy conversion rates. Additionally, FICO® Platform has strengthened iA’s ability to manage risk exposure while adhering to strict regulatory standards, in order to provide its clients with the peace of mind and confidence of having invested in sound and secure insurance products. This shift supports iA’s broader strategy of combining advanced digital technology with human expertise, reinforcing its leadership in Canada’s life insurance industry.

For its achievements, iA won the 2025 FICO® Decision Industry Vanguard Award.

"iA’s implementation of FICO Platform showcases how AI-powered decisioning is reshaping the insurance industry by delivering exceptional value to its clients,” said Nikhil Behl, president, software at FICO. "By automating processes and enabling real-time decision-making, iA is driving smarter operations, reducing costs, and delivering a superior experience for clients, reinforcing its leadership and strength in the insurance sector."