Started PR has been appointed as the official PR partner for Banking Transformation Summit Europe 2026, strengthening how the industry’s most important conversations are amplified and carried beyond the room. 

Taking place on 19–20 May at Tobacco Dock, London, the summit brings together one of the most concentrated groups of banking decision-makers in Europe, with over 170 banks and building societies represented and more than 150 speakers, creating a highly curated environment that preserves the quality of discussion and ensures meaningful access to senior leaders.

At a time when the pace of this change is fast growing across AI, infrastructure, regulation and customer expectations, Banking Transformation Summit will create an essential platform for showing how the industry aligns, challenges itself and moves forward.

The partnership will see Started PR help to shape how the most important developments emerging from the summit are understood and communicated across the industry, connecting the media with the leaders and insights defining banking.

Built for those responsible for real change inside banks, the summit focuses on the decisions, technologies and leadership challenges reshaping the industry. The agenda moves from Vision - where banking is heading, to Direction - how change is delivered in practice.

The programme spans six core themes, including AI, infrastructure, payments, trust, customer experience and leadership, with a focus on real-world insight and peer-led discussion.

Kimberley Waldron, Founder, Started PR, commented, “Banking is at a point where the gap between what’s possible and what’s being delivered has never been more exposed. AI, infrastructure and customer expectations are moving faster than most institutions can adapt, and the pressure is now on turning intent into real, operational change.

The real story is in how banks are navigating that tension in practice, and the decisions being made now will shape how people experience money, trust and access to financial services in the years ahead.”

Mark Johnstone, Founder, Banking Transformation Summit, said, “I’ve spent the last two decades building events around the world, and the difference always comes down to who’s in the room and what they’re willing to share. This is about bringing together senior people who are actually delivering change inside banks, not talking about it from the sidelines.

We care deeply about the quality of the audience, the standards of discussion, and creating an environment where people stay, engage and have the conversations that actually move things forward. Partnering with Started PR is about making sure those conversations don’t stop in the room, but reach the audiences that matter across the industry.”

To find out more information, please visit: https://bankingtransformationsummit.com/