Sends company today announced that its CEO, Alona Shevtsova, has been honoured with the prestigious Financial Women Trailblazer of the Year 2025 Award. The award was presented at the 33rd Edition of the Finnovex Middle East Summit and Awards Ceremony, held on November 12, 2025, in Dubai.

The award, presented by the Exibex Group, recognises Shevtsova’s exceptional leadership, entrepreneurial vision, and a deep commitment to driving innovation and fostering inclusion in the demanding financial technology sector. The official awards ceremony took place on November 12, 2025, at the Anantara Downtown Hotel Dubai.

Under her leadership, Sends has evolved into a trusted fintech platform empowering individuals and businesses to make secure, fast, and transparent cross-border payments. Shevtsova’s approach to technology and social responsibility continues to set new standards for ethical growth and inspires women across the industry to break barriers and lead with confidence.

“I am incredibly honoured and humbled to receive this recognition,” said Alona Shevtsova. “This award belongs to the entire Sends team. We remain committed to building innovative, scalable financial solutions that serve people. I’m proud that our work continues to make financial access more inclusive for communities around regions.”

The Financial Women Trailblazer of the Year award celebrates leaders who demonstrate outstanding achievement in advancing gender diversity, driving technological innovation, and creating positive change within the financial services industry.

The Finnovex Middle East Summit brings together leading innovators, decision-makers, and thought leaders from across the financial technology ecosystem to explore emerging trends, share insights, and recognise excellence in banking and fintech.