Mobey Forum Urges Banks to Shift Focus from Availability to Adoption

Mobey Forum Urges Banks to Shift Focus from Availability to Adoption
09.11.2018 11:10 am

Mobey Forum Urges Banks to Shift Focus from Availability to Adoption

Infrastructure

Mobey Day, the annual flagship event of global industry association Mobey Forum, is this year titled ‘The Next Challenge: Engagement’. It will explore the various elements required to effectively engage consumers through digital services, with delegates learning from the success stories of industry leaders such as Alipay and Klarna. 

The two-day event is hosted by Erste Group and will take place in Vienna, 04 – 05 December. Confirmed speakers include representatives from Erste Group, CaixBank, Ceska Sporitelna, KBC, Klarna, Rabobank, Aite Group, Alipay, Mastercard, Mostly AI and Oracle.  

“As banks enter the next phase of digital transformation, they are shifting their focus from availability to adoption,” comments Elina Mattila, Executive Director at Mobey Forum. “Banks cannot create services and automatically expect strong user uptake. To deliver compelling experiences and drive truly meaningful engagement across diverse demographics, digital services must combine simplicity, functionality and utility. In Vienna, we will deep-dive to understand the approaches, culture and strategies required to make this happen, whether it be educating consumers to drive awareness, enhancing security to increase confidence, streamlining the user journey or creating personalized, tailored services.”

Elina adds: “This year will mark the 8th annual Mobey Day in Europe. Over this time, the event has evolved into much more than just another industry conference. Through open conversation, trustful collaboration and frictionless networking, we create insights that money cannot buy. With hundreds of delegates spanning close to 40 countries, and over 20 banks represented, we can’t wait to once again bring our unique community together.”

Related News

Fintech Trends to keep an eye out for

Fintech is an emerging industry which centres the utilization of technology to improve activities in finance, it rivals conventional money related strategies. The essential... Read more »

Accelerating Employee Experience with IoT – Haltian and Tieto Partner to Make Workplaces Empathic

Oulu-based IoT and product development company ... Read more »

Fulham Football Club selects Lexmark and Workflow for reliability and stability in its printer fleet

Lexmark International, Inc. a global imaging solutions leader, today announced that Premier League football club, Fulham FC has selected a solution from Lexmark and Workflow to... Read more »

NatWest announces launch of new virtual account platform for business customers

NatWest has today announced plans to launch a new virtual account platform in partnership with leading Nordic software company Tieto, to offer its SME and corporate customers a... Read more »

Framework appoints Jean-Pierre Durandeau as Head of Product

Framework, a specialist global solutions vendor for Private Equity (PE) and Real Estate (RE) investments, has made a senior hire to its leadership team.

J-P... Read more »

Capgemini joins Hartford InsurTech Hub

Capgemini announced today that it has joined the Hartford InsurTech Hub. Powered by ... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App