Misys has been awarded Business Superbrands status for 2017. This follows the latest review of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,500 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council. The two audiences judged nearly 1,500 brands, which they assessed on three key criteria: quality, reliability and distinction.
Martin Häring, CMO, Misys said, “This marks our second year running on the Business Superbrands list and reflects the significant transformation journey we’ve been on to continue growing our brand. Our focus remains on delivering innovative financial solutions and first class services and a big part of that comes down to having stellar employees who support and drive our customer-centric vision.”
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council said, “Having surveyed the views of leading business-to-business marketing experts and UK business professionals, we’re delighted to reveal the brands they deem deserving of Superbrand status. As this accolade is directly linked to how brands are perceived, it is an important signifier of the high regard in which each Superbrand is held in the UK. These positive opinions clearly bring many benefits, especially in competitive environments in which brands are trying to outcompete for attention, business and loyalty. A strong reputation is undoubtedly one of the key drivers of business success and growth, so those brands achieving Superbrands status can rightly feel pleased about their achievements and upbeat about their futures.”