Challenge

Luckin Coffee's international expansion led it to recognize the challenges of managing multiple payment environments simultaneously. In China, the company launched an O2O (Online to Offline) digital operating model that allowed customers to order through a mobile app and pick up their order in-store, capitalizing on customers' predisposition to use mobile payment services like Alipay and WeChat Pay. In Singapore, however, credit cards dominate the market, although a variety of electronic payment methods remain available. To expand into this market, Luckin Coffee needed a flexible payment system that would ensure a seamless mobile payment experience.

Convinced of the strength of its business model, Luckin Coffee planned its rapid expansion into Singapore and Malaysia. To achieve this, it needed a stable and scalable payment solution that would enable rapid growth while delivering a consistent user experience across both countries. For innovative companies like Luckin Coffee, payment systems represent more than just transactional tools. In fact, they are essential for strengthening customer relationships. Insights gathered about customer preferences in the app helped refine product offerings and improve member engagement. This also highlighted another need: a payment partner capable of providing robust data consolidation to develop precise business strategies