Kuberplay, an SDK-based service, offers a solution for app developers to monetize their applications, retain users and enhance consumer experience by empowering mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements.
India with around 300,000 app developers is the second largest Android-developer community in the world and with the average mobile app usage in India growing by at least 131%, India has outpaced the global growth rate in app development. App development has created about 75,000 direct jobs in India, and has the potential to reach 600,000 over a period of time. However, monetisation of app development remains a challenge. Over 70% of app developers close shop because of inability to monetize their apps.
Kuberplay will help app developers monetize their app, especially for the customers who only access the free component of the app and desire the complete app but are unable to buy the app because they are expensive. The global purchase of in-app purchase is only 2%; through Kuberplay this can increase up to 10% helping them towards financially-viable business models. By integrating Kuberplay into their app, the revenue of an app developer in consumer premium space can increase by 25 to 30%.
Upal Pradhan, Founder and CEO, Kratos, says, "Kuberplay will change the game for app developers, and this will be the impetus for an evolution in mobile app development. Mobile has become a part of an individual's life management, and there is considerable development happening and possible through creation of new apps. We are happy to contribute towards this, as it will unleash creativity and innovation, that earlier faced the challenge of monetisation. As a company, we have always been innovative in using our competencies in technology and our deep understanding of the mobile ecosystem to create platforms that provide a win-win scenario for all. We are hoping for this to be a complete game changer for the mobile app ecosystem."