Grasp, the Swedish AI startup automating high finance work using agent systems, has appointed former Pleo VP of Product Fredric Ghatan as Chief Product Officer. 

Grasp has achieved significant growth, increasing its Annual Recurring Revenue (ARR) by 4x since 2025 and now counts all of the Big Four consulting firms among its clients. Ghatan's arrival brings senior expertise from the regulated fintech sector, where trust, security, and compliance are paramount. This experience is directly relevant to Grasp's strong demand from enterprise customers in these critical areas.

Ghatan brings a wealth of experience in scaling products, operations and talent from his time at Pleo and Volvo Cars, which will be key as Grasp continues its rapid growth. During his time as VP of Product at Pleo, Ghatan was responsible for the core product’s strategy and delivery, ensuring it met strict enterprise requirements within compliance, integrations and automation. Prior to Pleo, Ghatan built Volvo Cars’ B2B e-commerce offering from scratch. At Grasp, he will lead the product and strategy efforts to help enterprise customers realise the full value of the solution and AI-powered automation. 

Fredric Ghatan comments: “At Pleo, my focus was building a product that turned tedious and time-consuming work into an efficient and value-adding process by helping customers make better decisions around their spending. At Grasp, I see a unique opportunity not only to help our clients save time on manual work but also to give them insights and inform decision-making for deals they leave on the table today. I’m excited to join the team and help scale Grasp’s product and impact at an even higher pace than today.”

Built for the Complexities of High Finance

Grasp’s proprietary agent system transforms complex, expensive, and time-consuming tasks that are currently performed manually by management consultants, investment bankers, and investors. The platform connects domain-specific AI systems to trusted tools and proprietary datasets, helping teams produce ready-to-present spreadsheets and PowerPoint presentations tailored to the specific needs in finance. Grasp’s AI system reduces time spent on laborious workflows by for example identifying buyers, targets, and precedent deals from its proprietary database of 100 million private companies, and automatically creating spreadsheets and PowerPoint decks using this data.

Grasp serves almost 250 customers across 30 countries, including all Big Four consulting firms. By leveraging Grasp for company and market research automation, consultants at one Big Four firm achieved a reported saving of 60 hours per month each, simultaneously revealing key insights that had been missed using manual methods.

“We are thrilled to welcome Fredric to Grasp, not just for his experience and process knowledge, but for his keen eye on connecting product and customer, especially in an enterprise setting. As Grasp continues to grow and AI adoption rises quickly across the finance sector, it is more important than ever to stay focused on what matters most for our customers. Fredric will play a key role in ensuring we align our product direction with both evolving technical capabilities and real customer needs as we continue to scale quickly,” said Richard Karlsson, CEO and co-founder of Grasp.