A  study, conducted by Apple subsidiary FileMaker, found 81 per cent of businesses are using custom apps to reduce the impact of inefficient tasks, with a further 74 per cent using the apps to increase team productivity.

The news comes at a time when most businesses are looking for innovative ways to reduce costs and increase output; with recent news highlighting how the UK productivity gap widens to its worst ever level.   

Cathy Pennicott, Company Accountant and Software Developer at Clarity Copiers Ltd, who took part in the study says, “Improving productivity and efficiency is key to the growth of all SMBs and ours is no different. It is a constant battle to remain on top of processes and information that is scattered in various areas of the business. Therefore we turned to custom apps to control all areas of the business from Customer Orders to Stock Control, Invoicing and Service management.”

Therefore we turned to customer applications to reduce our costs and streamline our day to day process.”

Ann Monroe, vice president of marketing at FileMaker, Inc., adds, “The study shows how businesses are seeing great results with custom applications. Custom apps are allowing businesses to communicate better, share information more fluently and boost revenue and productivity. It is great to see companies innovating in this way.”