Experian, the global data and technology company, today announced that LV=, the investment, protection and retirement specialist, has become the latest financial services organisation to join its Support Hub, helping members and customers share their support and access needs more easily.

Support Hub is a free‑to‑use service that enables people to share important support requirements with multiple businesses, such as preferred communication methods, extra time for appointments, or assistance during key interactions in a simple, accessible and standardised way.

The platform also allows individuals to share information about life events that may impact how they manage essential services, including long‑term health conditions, bereavement, relationship changes or financial difficulties.

Experian research has previously shown that nearly three‑quarters of disabled people (73%) delayed contacting an essential service provider because the process felt daunting, often leading to poor outcomes and unmet support needs.

Paul Lamont, Support Hub Director, Experian UK&I, said: “We’re thrilled to partner with LV=, particularly given its mutual ethos and the important role it plays in helping people live financially confident lives.

“Support needs don’t stop at banking, they’re often most critical when people are making complex, long-term financial decisions. By joining Support Hub, LV= is helping to ensure people can disclose once and receive personalised support across more of their financial journey.”

Chloe Stuttard, Chief Customer Officer at LV=, said: “As a mutual and one of the UK’s leading life and pensions providers, our members are at the heart of every decision we make. We’re always looking for ways to enhance their experience with us, and partnering with Experian allows us to do exactly that.

“Support Hub gives our members and customers a simple way to tell us what support or adjustments they need, helping us communicate with them more easily. The new service will help us go even further in offering an experience that truly works for them, ensuring we can provide the right help at the right time.”

More than three years in development, Support Hub launched in September 2023 with some of the UK’s largest companies, including HSBC UK, Nationwide Building Society, Tesco Bank, consumer credit provider NewDay, Co-operative Bank and Ovo. Other organisations to have joined the service include Lloyds Banking Group (LBG) and Monzo.