Data and technology company, Experian, and household decision platform, RVU, today announce a significant new agreement which will help even more consumers access the right financial products for their circumstances. 

RVU, home to major brands including Confused.com, Uswitch and money.co.uk, will utilise Experian’s Eligibility Solution to further enhance their customers’ ability to pick the most appropriate consumer credit product for their circumstances across their websites, boosting approval rates and transparency.

RVU can now offer:

• More personalised, appropriate, based on a full-view of the customer’s financial behaviour 

• Enhanced application process and customer journey helping to reduce drop-out rates

• Improved transparency for credit limits and interest rates before application, so consumers can choose the right product with confidence  

Building on the existing relationship between the two companies, this marks the first time that consumer credit comparison on Confused.com will be powered by Experian technology. All of its consumer credit cards and loans channels across all RVU brands will now be supported by Experian.

David Bates, Managing Director of Credit and Verification Services, Experian UK&I, said: “RVU serves millions of customers across its brands and it can now match more people with the right financial products for their circumstances with greater accuracy and less friction.

“Experian technology and data helps financial services companies have the most granular, comprehensive view of their applicants, enabling more approvals and better outcomes for both consumers and lenders.”

Paul Ingles, Chief Technology Officer at RVU, said: “At RVU, our mission is to help people make confident financial decisions and our latest partnership with Experian will further enhance tailored and accessible credit card and loan comparison results. 

“By integrating enhanced eligibility technology across our platforms, we’re giving customers greater transparency and better understanding of approval processes, helping them access the consumer credit card and loan products that are right for them with greater clarity and ease.”