Divido, the multinational white-label platform for point-of-purchase lending, today announces that Nordea Finance, the largest finance company in Northern Europe, will license Divido’s platform to deliver point-of-purchase finance to retail merchants. 

Nordea Finance will leverage Divido’s technology under its own brand and immediately rollout the platform across key markets, beginning in Norway, quickly followed by Finland, Sweden and Denmark.

Changing global retail appetite has seen the importance of point-of-purchase finance solutions grow in popularity over the last few years. By licensing Divido’s omni-channel solution Nordea Finance has the ability to provide point-of-purchase finance in multiple currencies across multiple markets, all through a single solution.

For Nordea Finance, building a new lending platform in-house to replace current legacy systems, servicing multiple markets wasn’t a practical option. Looking for a new solution, Divido’s omni-channel, white-label lending platform was the preferred choice.

“Nordea Finance is without a doubt one of the most innovative names in banking today,” said Christer Holloman, CEO and co-founder, Divido. “By licensing Divido, Nordea Finance will have access to technology that enables it to differentiate its product proposition and offer new credit products at the point-of-purchase. With Divido, Nordea Finance merchants will be able to access multiple markets through a single integration, saving them money, time and effort.”