The Chargeback Company announced today that award-winning eCommerce and affiliate marketing expert Melissa Fitzsimmons has joined the company, effective immediately. Per her appointment, Fitzsimmons will focus on expanding business development efforts and supporting the company’s new eCommerce solutions for merchants, franchises and affiliate advertising networks.

With nearly a decade of hands-on experience, Fitzsimmons is recognised as a rising star in the eCommerce industry, and has lectured at both Affiliate Summit West and East. She is also a published author, most recently featured in FeedFront Magazine, with her article ‘Successfully Entering the Mobile Marketplace’. Previously, Fitzsimmons served as the Advertising Account Director for Clickbooth.com, where she represented clients in North America, Europe, Africa and Asia, and was credited as a top sales leader.  

“Affiliate fraud is a growing plague in the industry, responsible for up to 50% of chargebacks among merchant advertisers,” said Monica Eaton-Cardone, The Chargeback Company’s cofounder, owner and CIO. “Akin to friendly fraud, this type of fraud is difficult to detect with traditional filters – first-hand experience is key. There’s no doubt that Melissa’s wealth of experience in the affiliate space will be a tremendous asset to our clients. We’re so delighted to have her onboard… and I’m predicting a tug-of-war between our sales and product development teams!”

“I’m especially passionate about helping merchants adapt and thrive in the ever-changing online landscape,” said Fitzsimmons. “I’ve managed the largest book of business within the entire affiliate marketing and eCommerce industry, and I fully understand every aspect of the eCommerce transactional chain. I look forward to utilising this knowledge to helping The Chargeback Company’s clients maximise revenue, avoid fraud, recover funds and eliminate costly chargebacks. This is a wonderful opportunity to work with brilliant thought-leaders like Monica Eaton-Cardone, and I can’t wait to get started.”

Founded in 2011, The Chargeback Company is the first global company fully dedicated to mitigating chargeback risk and eliminating chargeback fraud. The Chargeback Company processes over 200 million transactions every month and has 400+ worldwide employees, with corporate offices throughout Europe, North America and Asia. Supporting 27 different industries, the company launched its state-of-the-art Affiliate Fraud Alerts last year to help combat affiliate-related chargebacks.