Lena Hackelöer, Founder & CEO of Brite Payments, has been recognised by Women in Payments with the ‘Inspiration Award’ at the recent Women in Payments EMEA Awards. The awards, which were presented as part of the Women in Payments EMEA Symposium, recognise payment industry professionals for their leadership, innovation, commitment to strengthening the industry, and for advocating for the success of women in the payments ecosystem. 

“The Women in Payments Inspiration Award honours a woman who serves as a beacon of motivation through thought leadership, mentorship, or acting as a role model for others in her organisation or industry," said Kristy Duncan, Founder and CEO of Women in Payments. "Since founding Brite Payments, Lena has embodied the vision and leadership that propels our industry forward. Her ability to inspire her team and foster an environment where everyone feels valued makes her a true pillar of strength and innovation. We congratulate Lena on this well-deserved recognition.”

Brite Payments is a leading provider of instant bank payments, headquartered in Stockholm, Sweden. Lena Hackelöer founded the company in 2019, and under her leadership, Brite Payments has become one of Sweden’s fastest-growing fintechs. Boosted by a $60 million fundraise in late 2023, Brite Payments is expanding its product portfolio in key markets across Europe. Most recently, Brite announced the launch of Brite Instant Payments in Germany, where there is significant untapped potential for Pay by Bank (also known as account-to-account or A2A payments). 

“I’m humbled to receive this recognition from Women in Payments, which brings together so many talented payment professionals and creates such a supportive and welcoming community,” said Lena Hackelöer, Founder & CEO, Brite Payments. “It is inspiring to see first-hand the impact that female leaders are having across the payments sector, and I am incredibly proud of the fact that Brite Payments is contributing to the betterment of the sector with our approach to open banking-powered instant payments.”

Brite Instant Payments leverages direct connections to bank APIs to let consumers pay instantly from their bank using only top-of-mind information. With no need for registration, app downloads, or additional passwords, Brite reduces checkout friction and eliminates redirects.