BNY Mellon Launches New Brand Identity: BNY

  • Infrastructure
  • 12.06.2024 01:30 pm

The Bank of New York Mellon Corporation is streamlining its brand under a new umbrella identity. BNY Mellon Investment Management and BNY Mellon Wealth Management will now be known as BNY Investments and BNY Wealth, respectively. Additionally, BNY Mellon Pershing will be rebranded as BNY Pershing. Despite these changes, the company's legal parent name remains The Bank of New York Mellon Corporation.

“These changes complement the company’s evolution as a leading global financial services company,” said BNY’s Global Head of Marketing and Communications Natalie Sunderland. “The updated brand conveys trust, resilience and innovation, and helps us align the full breadth of our offerings and capabilities under one brand, to improve familiarity with who we are and all that we do for our clients.”

BNY Mellon continues to enhance the management of nearly $50 trillion in global assets, ensuring they work harder for our clients.

Related News