Banking Compliance, Risk and Analytics Solutions pioneer iCreate Software has announced a change in its brand name. The new brand name will be ‘Fintellix Solutions’.

This development is a logical step forward as the company continues to evolve rapidly as architects of a new, smarter, data-driven financial technology landscape with their niche banking Compliance, Risk and Analytics offerings. The decision therefore was to opt for a new identity that conveys their singular focus area (i.e. Financial Intelligence) better and aids memorability / quicker brand recall.

Fintellix will be the single, consolidated entity that will convey the company’s new corporate as well as its product/solution brand identity. This change will also include a transformation of the visual identity of the brand across the company’s solution and service offerings. The brand refresh exercise also coincides with the company’s growth, diversity and expansion to newer geographies which includes North America and Oceania. Fintellix will also encapsulate a brand new product architecture that emphasises the company’s pioneering hypothesis around unified, data-driven banking insights as the foundation for building strong pillars for banking Compliance, Risk and Analytics.

For existing users of the company’s Biz$core product suite, the current product license will remain unaffected; and will get access to all enhanced product features of Fintellix with the next upgrade of Biz$core which will lead to Fintellix. While the company will continue to retain their current organisational structure and customer points of contact will remain unchanged, they will be migrating their e-mail addresses to the new first-name.last-name@fintellix.com format. Also, the company’s website will henceforth be accessible at www.fintellix.com, which will also feature a provision for quicker customer support.

Speaking on the occasion, Vivek Subramanyam, CEO, Fintellix, remarked, “Our new brand name augments our strategic vision to help global banks grow while complying, by providing innovative alternatives. Also, our re-engineered product roadmap will feature Risk & Compliance solutions designed to harness the capabilities of Big Data, Mobile and Cloud. I would like to take this opportunity to thank each one of our employees, customers and partners for their invaluable support without which we wouldn't have reached this milestone. Fintellix will continue to deliver compelling value to surpass customer expectations with every engagement. All of us at Fintellix look forward to further enriching our collaboration as we move ahead in our journey”.