Surfin, a financial technology platform dedicated to serving the underserved middle class, has raised $12.5 million from Insignia Ventures Partners. This funding round comes as Surfin announces its service to 60 million individuals across eight countries on three continents, with approximately $2.7 billion in cumulative transactions.

Founded in 2017 and headquartered in Singapore, Surfin began with consumer lending and expanded into a suite of financial services including payments and remittance, credit card issuance, and wealth management. Leveraging AI and analytics, Surfin is committed to offering an ecosystem of transparent and innovative financial services to the growing middle class that is often overlooked by traditional banking systems.

The company has a significant presence in Indonesia, Mexico, Philippines, Nigeria, Kenya, India, Uganda, and Australia. In Indonesia, its largest market, Surfin holds licenses for P2P lending, mutual fund distribution, remittance, and payment gateway services.

This Series A round marks Surfin's first external funding since its inception, having been bootstrapped and self-financed without any third-party debt.

Surfin's Founder and CEO, Dr. Yanan Wu, said: "Surfin's vision has always been to build a financial technology services ecosystem on top of our scalable and sustainable risk management system, powered by AI and big data. This system has been stress-tested by the behavior of 60 million users across three continents. Recently, we've leveraged this system to launch remittance, payment, wealth management, and credit card services, deepening our mission of financial inclusion in the markets where we operate."

In 2023, Surfin launched Ayovest in Indonesia, a mutual fund trading platform designed for young, first-time investors to invest productively and safely, starting from as low as IDR 10,000. Ayovest has been operating under the license of the OJK since its inception.

Also in 2023, Surfin established its credit card business in Mexico, "Sufinc," in partnership with Visa. Sufinc offers a credit card designed to strengthen Surfin's consumer finance presence in Central America, with flexible payment terms, no annual fees, and global acceptance.