Omnisient, the AI-powered data collaboration platform that helps banks and insurers draw new consumer insights from alternative data, today announced the close of a $12.5 million Series A funding round.

The investment will accelerate the company’s global expansion, including the U.S. where demand is surging for privacy-safe alternative data to score and onboard credit-invisible and thin-file consumers.

The funding round was co-led by TransUnion, the global information and insights company, signalling growing demand among businesses for compliant, privacy-safe and innovative ways to access alternative data that enables lower-risk lending to a broader population – ultimately expanding financial inclusion for individuals previously excluded from traditional credit systems.

This latest funding milestone builds on the strategic relationship between TransUnion and Omnisient announced in June 2025, reinforcing their shared commitment to expanding the responsible use of alternative data globally.

“This is about helping U.S. lenders make better-informed risk decisions by leveraging alternative data to reach consumers who have traditionally been excluded from the credit system,” said Jon Jacobson, CEO and Co-founder of Omnisient. “With this funding, we’re bringing our platform to U.S. institutions that need fresher, smarter, compliant and privacy-safe ways to assess consumer risk and affordability.”

The Credit Opportunity: Deep and Growing

Over 45 million Americans are officially credit-invisible or unscorable by traditional credit data, millions more often move in and out of subprime categorization based on life events such as employment status and ability to manage wider financial commitments.

For lenders, real-time visibility into consumer behavior is essential to extending credit responsibly at scale. Complementing traditional data insights with additional, and frequently updated alternative data can unlock new opportunities to reach unbanked and underbanked segments while managing risk effectively.

Omnisient is addressing this need by partnering with some of the largest U.S. businesses to potentially bring millions of consumers into the formal credit ecosystem. Thanks to Omnisient’s proprietary privacy-safe data collaboration technology, this is done without ever exposing personally identifiable information. Insights generated from data clean rooms are used to power predictive modelling and advanced analytics, which complies with U.S. and international privacy laws.

A data clean room is a secure, privacy-safe environment where multiple parties can analyze anonymized data without exposing personally identifiable information. Unlike traditional clean rooms, Omnisient’s platform empowers organisations to expand their market reach. By integrating advanced AI tools, it uncovers previously excluded segments and provides deeper visibility into consumer behavior patterns.

“As credit markets become more inclusive and digital privacy standards rise, predictive data collaboration is emerging as a new frontier to enable financial inclusion,” continues Jacobson. “This funding allows us to scale a platform that is already delivering measurable lift in customer acquisition and credit scoring for top-tier banks and insurers.”

Omnisient’s platform has already been deployed by top-tier banks and insurers in other international markets, helping score over 8 million previously unscorable consumers, with 3.2 million now qualifying for credit based solely on alternative behavioral data.

With U.S. expansion now underway, Omnisient is helping credit providers unlock new growth through alternative data while protecting consumer privacy and company data.