Chargebacks911, a leading international dispute mitigation and loss prevention firm (known as The Chargeback Company in Europe), has announced the integration of its comprehensive chargeback management services into continuity commerce platform, LimeLight.
The new partnership will see Chargebacks911’s proprietary technology assisting LimeLight by helping to detect, manage, and fight fraudulent chargebacks, facilitating LimeLight in its mission to provide the most comprehensive business platform for performance marketers in continuity marketing and subscription ecommerce.
Chargebacks cost businesses over $80 billion annually. Above and beyond the cost on an individual transaction basis, chargebacks impact subscription ecommerce merchants significantly, causing automatic cancellation of subscriptions, increasing customer churn, adding risk to Merchant IDs and possibly raising red flags with banks.
Integrating Chargebacks911’s solution into LimeLight provides a way for LimeLight users to instantly improve their bottom line, while capturing further data to provide a more comprehensive picture of merchants’ marketing and ecommerce. Fewer chargebacks yield more successful transactions, leading to more profitability for merchants.
Gary Cardone, co-founder and CEO of Chargebacks911, said: “Chargebacks remain a significant barrier to growth for online businesses, particularly in the affiliate marketing and subscription-based ecommerce industries. We’re very happy to further expand our partnership with LimeLight, helping protect and defend their entire global merchant-client base from ecommerce risks, including first and second-party fraud. Our fully managed chargeback service is used by global merchants across hundreds of PSPs and acquirers, in dozens of verticals around the world, and thus created a natural fit between the two firms.”
LimeLight CEO, Brian Bogosian added: “LimeLight processes billions of dollars of ecommerce transactions, so we know that fraud and chargebacks are a big problem for ecommerce merchants. Chargebacks911 understands how chargebacks impact our customers’ bottom line and brings a depth of unparalleled expertise.
“Integrating Chargebacks911 features into our platform provides our clients with a seamless experience and deep analytics and reporting features they have come to expect from LimeLight. We expect to add other services and technology to provide an even more comprehensive solution and even greater choice for our customers.”