Ten new members have joined the 2025 Fintech Pledge (pledge2025.org) to help tackle the UK’s cost-of-living crisis. 

They add their capabilities to those of a coalition of UK fintechs and their industry partners who have teamed up to help Britons across the country combat the rising cost of living. 

The 10 new members are (alphabetically):

• Rent reporting platform CreditLadder
• Google Cloud 
• Savings platform Hargreaves Lansdown
• Digital mortgage platform Koodoo
• Financial wellbeing business LOQBOX
• Home deposit builder app Nude 
• Money-saving app Snoop
• Digital savings platform StepLadder
• Digital greener bank Tandem Bank
• The Money Charity

Launched by founding members Zopa Bank and ClearScore in September 2022, the pledge aims to drive 10 million consumer actions by 2025 that build up the financial resilience of UK consumers.

It will achieve this by connecting people to platforms that make savings work harder, improve credit scores, consolidate debt, and lower utility bills.

Today’s expansion also sees The Money Charity coming on board as the pledge's lead Charity Partner. They will co-design and deliver an ambitious programme of their Financial Wellbeing and Financial Education Workshops for people of all ages, reaching those worried about the impact of the fast-changing financial environment. 

Each year, The Money Charity reaches 30,000 people directly through their workshops and webinars, plus many thousands more through their resources, tools and website.

Jaidev Janardana, CEO at Zopa Bank said: “With the UK facing an unprecedented cost-of-living crisis, households need to use every tool at their disposal to build long-term financial resilience. This industry pledge – the first of its kind – will unite a wide variety of companies in one goal of driving positive financial actions for millions living in the UK. We’re delighted to be working with a growing coalition of UK fintechs, their partners, and charities as we begin this journey.” 

Michelle Highman, Chief Executive of The Money Charity, said: "We're pleased to be joining the 2025 Fintech Pledge. For over 25 years, The Money Charity has been helping people of all ages across the UK to increase their financial wellbeing; growing their abilities in managing their money well and their confidence in making the right financial choices for themselves and their families. We're glad to be joining the Pledge as its charity partner and are encouraged to work together with these innovative companies that share our vision of increased financial wellbeing and financial resilience in the years to come. We look forward to their support helping us take our direct delivery further."

Janine Hirt, CEO of Innovate Finance added: “We’re pleased to see UK FinTechs partnering with financial institutions to help Britons through the cost-of-living crisis. It is imperative that the FinTech ecosystem works together to address these issues head on and secure a better future for consumers everywhere. The 2025 Fintech Pledge is a very positive step towards improving financial wellness and inclusion for all."

With one in four adults in financial trouble or at the brink of difficulty (FCA, Oct 2022), the pledge’s ambition is to support circa 20% of the UK population that has been or may be affected by the cost-of-living crisis. 

Progress towards reaching the goal will be reported monthly in a joint dashboard and on the pledge’s landing page.