Ignition Advice, the global provider of advice technology, has appointed Will Drew as its new Chief Operations Officer for Europe.

Will comes to Ignition with 20 years of industry experience across a range of sectors, having worked at wealth managers, insurance providers and retail banks. Prior to joining Ignition, Will was Head of Account Management for Bravura Solutions, a global provider of software solutions. Before that he was a Director within Deloitte’s Technology Consulting practice, specialising in digital transformation.

In his role as Ignition’s new COO for Europe, Will’s responsibilities include overseeing client services associated with Ignition’s Software-as-a-Service (SaaS) proposition, working closely with existing clients and overseeing the business expansion to onboard new clients within the UK and Europe.

Ignition launched in the UK in May 2021 and was appointed by wealth manager M&G Wealth to deliver the firm’s new digital advice offering for its advisers and customers.

Terry Donohoe, CEO Europe, Ignition, said: 

“We are pleased to welcome Will to Ignition's growing global team. Will’s extensive industry expertise and understanding will be extremely valuable as we continue our expansion. The UK remains at the forefront of the digital advice revolution and our hybrid technology is already allowing firms to capitalise on this, combining digital assistance with human expertise to offer a superior experience for their customers.”

Will Drew, COO Europe, Ignition, added:

“I am delighted to have joined Ignition and I’m excited about the scale of evolution in financial advice provision that we will see in the next few years. I look forward to supporting our clients through an incremental, iterative and controlled transformation approach, and helping them embrace the opportunity presented by hybrid digital advice.”