Ambitious payments solutions provider exactly. has secured a major partnership by adding Apple Pay to its list of integrated payment systems - empowering merchants to process transactions via one of the most popular mobile payment systems worldwide. 

The integration of Apple Pay offers exactly. customers an even more convenient and secure way to manage their finances and payment methods - enabling purchases through Apple Wallet apps. 

Digital wallets have become an increasingly preferred option among buyers as they allow for fast, online payments from smartphones without repeatedly inputting personal card details. 

The speed and ease of Apple Pay mean exactly. merchants will not only increase their customer reach - but also reduce cart abandonment rates and improve their checkout conversions. 

Elene Bazhenova, Business and Sales Operations Manager at exactly., says: “We have been working extremely hard to build a payment solutions company that makes things easy for our customers - and that process involves taking steps to work with payment services that are popular among the public. 

“Customer experience should be a number one priority, and this collaboration provides our users with the ability to combine the best features of Apple Pay and exactly.’s payment platform. 

“Merchants can integrate their loyalty programs to further incentivize customers, and faster hassle-free checkouts through easily accessible devices lead to fewer abandoned carts. 

“The partnership will also allow for increased security across all payments; with Apple’s tokenization to protect sensitive card information limiting the actual card data that is shared, therefore reducing data breach risks. 

“The partnership between Apple and exactly. represents a significant step forward in simplifying the way consumers handle their finances, and proves exactly.’s commitment to providing innovative, user-centric solutions within the world of open banking.” 

This is another big announcement for exactly. - with the financial firm sealing a partnership with Google Pay in 2023.