Visa Research: Mobile money takes off in Europe

Visa Research: Mobile money takes off in Europe
22.09.2017 08:01 am

Visa Research: Mobile money takes off in Europe


Uptake of mobile devices to manage money, conduct banking and make payments is greater than ever, as 77% of Europeans now use their mobile devices to keep track of their finances and make everyday payments such as bills, parking and going out. 

Today, Visa (NYSE: V) released the findings of its annual Digital Payments Studyi, which looks at consumer behavior around digital payments, ranging from contactless to online shopping as well as attitudes on privacy and security.


The growing number of digital payment options on mobile devices is encouraging consumers to find a Mobile Moneyii solution that suits their lifestyle. This year’s study reveals that:

Nearly two-thirds of Europeans (62 percent) check their balance or access other services through a banking app. By comparison, in 2015, only 29 percent of people surveyed had a mobile banking app and 7 percent used a money management app.
More than two thirds (68 percent) have used a digital wallet (e.g., PayPal), a card-on-file service (where the website stores your payment details) or a mobile payment service such as Apple Pay, Android Pay or Samsung Pay. This number is up from 63 percent in 2016.
Consumers are feeling increasingly comfortable doing transactions on their mobile devices, moving away from desktops and laptops as nearly half (48 percent) of Europeans use a mobile device to shop.
Almost the same number (45 percent) send money to friends and family using a smartphone or tablet.

Bill Gajda, senior vice president, Innovation & Strategic Partnerships, Visa said:

“Visa is committed to innovation and to working with a broad spectrum of partners to ensure that consumers have access to safe, secure digital payments wherever they are, on whatever device they wish to use. We are excited by the results of this survey and the confidence and enthusiasm that consumers have expressed for new ways to pay and to be paid, embracing the digital products and services that best fit their fast-moving lifestyle.”


Millennials are at the forefront of digital payment adoption with 86 percent of respondents aged 18 to 34 years saying they are “Mobile Money users”.

92 percent expect to be a Mobile Money user within three years
Millennials are also far more likely to bank online, 70 percent of millennials vs 62 percent of the European average
They also lead the general population when it comes to using mobile devices to transfer money to friends and family with 57 percent doing so, compared to 45 percent of the European average


When looking at the growth of digital payments, one of the key drivers is increased comfort levels with mobile technology.

Concerns about privacy have dropped from 51 percent in 2016 to just 46 percent
Worries about security have seen an even greater decrease, dropping from 65 percent in 2015 and 2016 to 59 percent today.


As biometric data as a method of authentication grows in popularity:

84 percent of consumers expressing confidence in such measures as a secure form of authentication, up from just 59 percent a year ago.
Baby Boomers and Millennials share a confidence in biometrics (87 percent and 84 percent, respectively).
Fingerprint and iris scanning are perceived as the most secure forms of biometric authentication (75 percent and 74 percent, respectively).


Despite the perception that people overshare aspects of their personal lives on social networks, consumers draw a clear line when it comes to sharing personal data such as payment card or banking details.

Family members had the highest trust rating at 46 percent, followed by banks (35 percent) and government agencies (31 percent).
84 percent of people surveyed expressed discomfort about sharing sensitive personal details with social media, including two-thirds (66 percent) who say they are uncomfortable sharing their bank account or payment card details with social networks.
Three-fifths of respondents felt comfortable sharing their biometric details with banks (63 percent) and government agencies (62 percent)
Less than half of those surveyed (42 percent) would not feel comfortable sharing their biometric data with social networks.


European merchants are increasingly installing new technology that supports payments with both cards and mobile (NFC) devices.

In Europe, the top five popular merchant categories for mobile payments are restaurants, supermarkets, transit, convenience food and drink, and leisure and entertainment.
When using their mobile device to make a purchase, European shoppers spend an average of €9 in store and €38 online.
When travelling abroad, Europeans have used their mobile device to make purchases in 103 countries around the world, demonstrating that people feel safe and secure using their smartphones or tablets when shopping in another country.

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