Gala Technology and Nuapay (EML Payments Limited’s Open Banking business) have joined forces as pioneers in payment technology to launch Link-Pay-Bank, a ground-breaking instant bank payment solution. This market-leading product creates a seamless, instant experience for both the consumer and the merchant, leveraging the smarts of both SOTpay and Nuapay technologies. The result - a comprehensive package addressing the convergence of physical and digital channels for businesses.

SOTpay’s Link-Pay-Bank solution taps into the latest open banking technology to enable fast and secure verified payments that can be carried out via phone, email, SMS, web chat, or social media platforms.

''We're so excited by the innovative customer-led solution that SOTpay has been able to create utilising the latest in our open banking payments technology. The launch of Link-Pay-Bank is a great example of how advanced payment technologies improve both the merchant and end-user experience," said Dawn Beeby, Nuapay.

"This partnership represents a significant milestone for us. As open banking gains traction and the demand for digital payment solutions grows, we believe Link-Pay-Bank is perfectly poised to transform the payment industry for all parties," added Jason Mace, CEO, Gala Technology.

Link-Pay-Bank offers:

• Real-time payments, with transactions processed instantly and seamlessly

• Enhanced security with open banking APIs verifies compliant transactions

• Unrivalled convenience, allowing customers to make payments anytime, anywhere, with fewer clicks than traditional methods