Signifyd Appoints Second Annual Global Customer Advisory Board to Shape the Future of Commerce

  • E-Commerce , IT Innovations
  • 15.07.2021 01:15 pm

Senior executives from Emma — The Sleep Company Back Market,, Hot Topic, Samsung, Boardriders and Crown & Caliber join Signifyd to form a future-focused retail think tank 

Signifyd today announced the newest members of its Customer Advisory Board, a team of future-focused retail leaders from around the world ready to envision the innovations that will continue Signifyd's mission to provide fearless commerce.  

The second class of the Customer Advisory Board represents some of the world’s best-known brands and retail’s most progressive and innovative players. Executives from Emma — The Sleep Company, Back Market,, Hot Topic and BoxLunch will join existing Customer Advisory Board members from Samsung, Boardriders and Crown & Caliber for a one-year term. 

Signifyd has built its success on customer compassion, bringing the voice of the customer into every decision the company makes and every feature and product it delivers. The Customer Advisory Board is a significant way for Signifyd to understand its customers’ goals and key initiatives so it can align with their vision and better ensure their success. 

We’re fortunate to be working with some of the world’s best retail brands,” said Signifyd Co-Founder and CEO Raj Ramanand. “And we’re luckier still to have direct access to their thinking and wisdom through our Customer Advisory Board. Signifyd’s products will continue to squarely address the key challenges that retailers are confronting thanks in no small part to the insights provided by these retail visionaries.”  

Signifyd’s first Customer Advisory Board launched in late 2019 and its members have been instrumental in shaping the products and solutions that are key to its identity centric commerce protection. Those products and solutions include Signifyd’s Commerce Protection Platform for comprehensive fraud and abuse protection across the customer journey, Payments Optimisation to route transactions intelligently down the SCA-compliant path of least resistance, Decision Center for custom policy management, Authorization Rate Optimization for higher payment conversion rates, and most recently, Return Abuse Prevention for defense against consumer abuse.  

Signifyd is pleased to welcome its 2021 Customer Advisory Board members: 

·         Sid Goyal, corporate vice president at Samsung, is a polymath with deep experience advising enterprises on the best path forward. 

·         Santosh Marrivagu, head of UK and Ireland at Emma — The Sleep Company, has collected encyclopedic ecommerce knowledge working across all sizes of retail businesses and in a variety of mission critical roles. 

·         Laurene Lecomte, head of risk, payment and fraud management at Back Market is a payment and risk management innovator operating in an organization experiencing dramatic growth and regional expansion.  

·         Wenbo Zhang, director, buyer risk management at, has an in-depth understanding of the challenges of fraud and risk management across a number of business models.  

·         Hamilton Powell, CEO at Crown & Caliber,  launched a uniquely better way to buy and sell pre-owned luxury watches that gives customers confidence that every watch is genuine and that Crown & Caliber is building relationships, not just processing transactions. 

·         Anthony Milano, vice president ecommerce, Americas at Boardriders, is a digital innovator with an entrepreneur's spirit who oversees a full roster of apparel brands affiliated with Boardriders.  

·         Steve Vranes, CEO at Hot Topic, BoxLunch and Her Universe, is a visionary omnichannel leader and innovator who has a unique perspective from the top of the ecommerce organizational chart of the premier merchandising platform for entertainment and music 

“We couldn’t be happier than to have this incredible array of ecommerce leaders join our Customer Advisory Board,Signifyd Managing Director EMEA Ed Whitehead said. “We put a lot of thought into putting together a cross-functional think tank that would enjoy each other’s company, while sharing strategy and best practices with each other.” 

The current Customer Advisory Board members will spend the next year and more exchanging strategic ideas and best practices both formally and informally.  

“I see a broad set of very successful brands.” said Santosh Marrivagu, head of UK and Ireland at Emma — The Sleep Company at the inaugural meeting of the 2021 Customer Advisory Board. “I look forward to exchanging our different perspectives and to learning from everyone. Through all the expertise that unites on the board, I am sure to be part of many exciting and fruitful discussions.” 

The announcement begins an exciting period during which Customer Advisory Board members will challenge each other — and Signifyd — and support each other as they continue to operate at a high level in one of the most challenging and opportunity-laden eras of ecommerce.  

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