The payment gateway market is set to reach $98.2 billion by 2030, studies show - ushering in a new era for e-commerce businesses and leading one company - Exactly.com - to announce its ambition to become the go-to partner in payments.

With the payment gateway market forecasted for a CAGR of 17.7% from 2022 to 2030 and on the cusp on unparalleled, prosperous change, the London-based business Exactly.com has set out its stall to become the guide for any companies looking for a helping hand in an increasingly hectic - but potentially lucrative - arena.  

The growth of international trade and expansion of businesses across borders has boosted demand for fast, cross-border payment solutions - in turn necessitating the integration of new tech, superior cybersecurity solutions, and smoother, faster, customer journeys. 

Exactly.com is readying firms for the next chapter through a unique combined offering of payment gateway capabilities and features - with the firm utilising technology that supports the world's major and local currencies, extending the reach of new target audiences and simplifying international and local transaction acceptance.

Exactly.com covers recurring and one-click payments as well as payment links, with a suite of highly-convenient functions for payment management, personalised payment forms, and in-depth transaction analysis. 

Three main user packages (analyst, owner, or manager) are available, enabling the team leader to allocate roles and set up the financial backbone for a company within minutes. 

Smooth interactions with primary card types (VISA, MasterCard, Maestro) and a variety of local payment methods across the world are part of a versatile and secure payment gateway - fully compliant with PCI DSS and 3D Secure 2, integrated anti-fraud protection and two-factor authentication.

Elene Bazhenova, Payment Expert at Exactly.com, said: “Things are about to change forever in the payment gateway market - and we’re here to support businesses as the market transforms.

“The new generation of consumers are tech savvy and won’t trust any sites that don’t look secure - and they also expect to complete their journey in a couple of clicks, in their own language, on a page that functions perfectly for their device, with multiple payment options. 

“At Exactly.com, we’ve focused on transforming the customer journey in preparation for the payment gateway boom. With our support, e-commerce sites and digital businesses can remove every possible hurdle to completed purchases - from reducing the number steps before buying a product, to assuaging hesitation over security concerns.”

She added: “Looking forward, there is an obvious need for payment gateways to work with merchants, banks and card schemes to offer the best experience for consumers. It is not enough to expect the consumer to navigate through complex or time-consuming processes to complete simple online purchases. 

“As has been done by in-store retailers for years, the buying psychology of the shopper needs to be understood and nurtured to get them to complete the purchase journey. Payment gateways as the middleman are in the perfect position to advise and implement the necessary steps.”