Klarna, the leading global payments and shopping service, today announces the launch of its newly redesigned App, elevating the shopping experience for its millions of users across the UK with a greater range of flexibility, control and personalisation while shopping online. 

The new Klarna app has been designed to meet the shifting expectations of consumers as they adapt from shopping in-store to online, a move that has taken place over several years but has accelerated in recent months. The app will cover the entire shopping journey, from inspiration and discovery through to the transaction - all in one place. Content is personalised based upon consumers’ interests, their favourite stores and previous shopping behaviour, offering an unrivalled mobile shopping experience. 

New features of the app will include:

• Wish lists, save the items you love, spark your inspiration with curated wish lists or find the hottest items from your favourite retailers. Wish lists can contain items from any retailer in the UK and can either be kept for private use, or shared with friends and family.  
• Price drop notifications, consumers can set up alerts for the products they love, and only pay for them when they’re comfortable with the price, offering the best value for money on their purchases. 
• Deals, we’ve hunted down the best online deals and have saved them for you all in one place.
• Exclusively curated content from the world of fashion, beauty, and lifestyle.

Following discovery, shopping takes place within the Klarna app on a retailer’s website through an iframe with the option to pay for products either by Klarna (if a retailer has partnered with Klarna) or by traditional methods such as credit or debit card. This seamless end-to-end shopping experience offers consumers complete control, flexibility and personalisation all in one place for the first time. 

Sebastian Siemiatkowski, CEO and co-founder of Klarna commented: “Our mantra at Klarna has always been about creating the smooothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed. 

Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction. The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”