DataArt and METRO Markets Announce Success of Partnering to Build Digital Marketplace with Ambition to Become the Largest B2B Online Marketplace in Europe

Global technology consultancy DataArt has announced a successful partnership with METRO Markets, the online B2B marketplace with ambitions to become the biggest in Europe. METRO Markets is a subsidiary of German multinational wholesale company and food specialist Metro AG.

DataArt partnered with METRO Markets, Metro AG’s technology-driven e-commerce venture, to provide a next generation e-commerce ERP system. The solution is highly scalable and automated - from electronic contract management, intelligent pricing and order routing to efficient accounts payable processes.

The online marketplace focuses on hotel, restaurant and catering customers, providing them with access to a wide range of independent sellers, along with METRO's own products.

Philipp Blome, METRO Markets CEO, said:   

“From a vendor placing an offer to the package being delivered to the customer, the new end to end solution is agile and easily accessible to all our customers. Within the tight deadline of less than a year, integration of the marketplace with all of the backend systems was successfully developed. Together with DataArt, we have built a platform which ensures the flexibility and scalability needed to support our growth plans throughout Europe.”

Alexander Makeyenkov, Head of Corporate & Business Development, Europe, DataArt said:

“METRO Markets’ platform project is an incredible and important milestone - it was very ambitious and we are proud to have worked together with METRO Markets to meet this challenge. Our flexibility to tailor processes and team composition in a dynamically developing business environment was an asset that enabled us to meet the tight time-to-market timeline, and support METRO Markets to in the building of its first digital marketplace.”