E-commerce retailers in the USA want to expand into Europe

Germany is the most important European future market for US brands expanding their e-commerce business, as established by the “Internationalizing Your Brand in 2017” study commissioned by Arvato and conducted by the Worldwide Business Research Digital agency. For the study, 200 decision-makers were asked in the second quarter of 2017 about their internationalization strategies in Europe. The survey concluded that around a third of the leading US... more Read more »

Is Amazon Bigger Than Amazonia Already?

It is very hard to imagine a world without (the) Amazon.   Arguably, Amazon has already assumed a more prominent role in our lives than the Amazonia. The company provides employment of over half a billion people around the world. For comparison, the rainforest is home of less than 300,000.   And while the rainforest may be the lungs of our planet, the online giant is the one of the beating hearts of the global economy, constantly present in the... more Read more »

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