TIBCO Software Inc., a global leader in integration, API management, and analytics, congratulates Mercedes-AMG Petronas Motorsport for both winning its sixth consecutive FIA Formula One™ World Constructors’ Championship and for celebrating 125 years of motorsport. With TIBCO’s data and analytics solutions helping to deliver peak performance both on and off the track, Mercedes-AMG Petronas Motorsport is able to interconnect systems and unify data in real time. This deep understanding, driven by analytics and data science, enables it to deliver championship-worthy performances. Using TIBCO Spotfire®, TIBCO® Data Science, and TIBCO® Streaming, the team is able to access and visualise 500 gigabytes of live and historical data over a race weekend, which is crucial in making optimal decisions on car setup, configuration, and race strategy.
Parallels between Mercedes-AMG Petronas Motorsport and other businesses’ use of TIBCO solutions to achieve competitive success are easy to draw. In the digital economy, data is crucial to any business, from making decisions on customer experience and risk elimination, to product design and sales strategy. In a contemporary business – as much as on a racing track – every aspect is impacted by data and analytics. To better manage and understand data, TIBCO’s analytics offerings fuse multiple technologies to form an intelligent digital nervous system across data, software, field equipment, and technical teams.
“Companies embarking on their digital transformation journeys increasingly draw upon insights revealed by digital twin software apps to enhance system design, optimise performance, extend equipment life, and reduce non-productive time. TIBCO has made unique contributions to digital twin technology to identify insights and drive actions, especially in the high-tech manufacturing, energy, and logistics sectors,” said Michael O’Connell, chief analytics officer, TIBCO. “In the case of Mercedes-AMG Petronas Motorsport, TIBCO is using this technology to help the team address its biggest data challenges, optimise car design, configure the cars for the different conditions, and provide valuable insights into race strategies.”
“What makes celebrating 125 years of motorsport even more exciting for us is knowing the role that our partners, such as TIBCO, play in contributing to Mercedes-AMG Petronas Motorsport’s position as a motorsport tour de force,” said Toto Wolff, team principal and chief executive officer, Mercedes-AMG Petronas Motorsport. “The team’s application of TIBCO’s advanced analytics technology can be mirrored by businesses across all sectors to unlock the potential and success that lies within the clear benefits of both understanding and acting upon data.”
Now in its third year, TIBCO’s partnership with Mercedes-AMG Petronas Motorsport is empowering the team with the TIBCO® Connected Intelligence platform. By enabling faster decisions and helping to exploit the full potential of both car and driver, TIBCO technology provides a competitive advantage, leveraging unique insights and making critical decisions that improve all aspects of the operation. TIBCO is proud to be part of a group of companies and individuals who have contributed to the Mercedes-AMG Petronas Motorsport team’s consecutive title successes.
In celebration of the team’s 125-year celebration of motorsport, TIBCO social media activity highlighted the 125 ways data and integration are impacting technology today. Mercedes-AMG Petronas Motorsport’s celebratory #Motorsport125 campaign underscores TIBCO’s emphasis on how the TIBCO platform furthers digital transformation journeys across multiple business verticals.