Sumsub, a full-cycle verification platform, today announces it has been named a Representative Vendor in the 2023 Gartner Market Guide for Identity Verification.

In an increasingly crowded market, choosing the right verification provider has become a significant challenge for businesses. Advanced features developed by companies like Sumsub, providing enhanced identity verification, fraud detection capabilities, easy integration, and a user-friendly interface, have become differentiating factors influencing decision-makers’ choices. Published in September 2023, the Gartner Market Guide offers expert opinions on key verification market trends and recommendations. The research is authored by Gartner Research & Advisory experts.

Sumsub is included in the 2023 Gartner Market Guide as a User Verification provider. However, the platform also offers legal entity verification (KYB), Transaction Monitoring, and Fraud Prevention solutions among many other useful features. Sumsub’s technologies are AI-driven, with machine learning playing a significant role in product development. To address the rising deepfake fraud threat emphasized in the Gartner Market Guide, Sumsub recently launched advanced Deepfake Detector incorporated into its Liveness (facial biometrics) solution.

“The Gartner research highlights the evolving landscape of identity verification and the increasing demand for solutions beyond just KYC. We are proud to be at the forefront of this industry-wide evolution, with Sumsub's commitment to innovation speaking for itself,” comments Andrew Sever, co-founder and CEO of Sumsub. “The Gartner expert insights reveal the changing landscape of digital verification, where providers should offer more sophisticated and all-encompassing products, covering not only user verification but also tackling AI-generated deepfakes and other types of fraud. We're here to meet these evolving demands and ensure security, compliance, and trust.”