Tillo, the leading rewards and loyalty platform that empowers innovators to evolve acquisition and loyalty initiatives using the power of digital gift cards, today announced a strategic partnership with Banked, a leading direct bank payment platform, to bring Tillo's rich brand catalogue into Banked's incentivisation and growth strategy. This turnkey solution for merchants makes it easier for them to test marketing programs and drive customer engagement with new payment methods with no additional integration required.

The collaboration will enable merchants to select from a wide range of branded incentives and set parameters for their campaigns, with Banked handling all fulfilment on behalf of the merchant. Banked also provides campaign analysis to help merchants assess performance and promote the incentive through their marketing channels and site.

Banked's integration of Tillo's digital gift cards will differentiate it from other services and solutions by providing not only a fast, safe, and secure direct bank payment solution but also the tools necessary to drive consumer adoption and awareness of the payment method.

The choice to work with Tillo was driven by their global focus and broad range of rewards and incentives from brands consumers love. Tillo has over 2,000 brands in 36 markets, making them an ideal partner for Banked's global payment network across the US, the UK, and much of Europe. 

Banked's research shows that by including an incentive at checkout, its share of checkout can rise from 10% to 23%, and this partnership with Tillo is expected to have a significant impact on Banked's merchants' performance and consumer adoption of Pay by Bank.

"We are thrilled to partner with Tillo and bring their digital gift cards into our incentivisation and growth strategy," said  Lisa Scott, CEO of Banked Europe. "This collaboration will play a significant role in driving awareness around Pay by Bank as a simple, secure and fast way to make payments and also a way to offer meaningful benefits to consumers."

"Our partnership with Banked represents a major milestone in the integration of digital gift cards with direct bank payment solutions,” said Alex Preece, CEO and Co-Founder at Tillo. “We're thrilled to bring our rewards to Banked's customers and play a role in driving consumer adoption and increasing merchants' share of checkout."

How It Works for merchants and partner’s using Pay by Bank: 

Its simple - no code or additional integration is required just tell us 

• what type of incentive you would like to offer your customer

• How long you want the campaign to run

• You can pause and stop the campaign at any time

And we do the rest!

• We will activate and fulfill the incentive campaign 

• We include adding a descriptor in the checkout to raise awareness

• At the end of the campaign we will send you a report on the performance of the campaign