Glia, the leader in customer interaction technology, today announced a strategic partnership with CU*Answers, a credit union service organization (CUSO), to unify member interactions within its digital banking platform. The partnership will provide credit unions with the ChannelLess® tools needed to drive efficiencies, loyalty and conversions.

By integrating Glia’s technology into CU*Answers’ It’s Me 247 Online Banking solution, credit unions can meet members where they are and then seamlessly transition across interaction channels, including phone calls, digital messaging, chatbots, video chats and SMS, without ever losing context or data. Glia empowers credit unions to more effectively personalize member interactions while saving valuable agent time.

Illinois Community Credit Union (ICCU) was the first CU*Answers credit union to leverage Glia within the online banking platform. Adam Ferguson, VP of Operations at ICCU, explained, “One of the lessons that we learned when looking to CU*Answers as our core provider was that we needed to really simplify our tech—to get everything in one place. There just isn’t the bandwidth or resources to develop expertise in all these different platforms. We could execute all of our modernization, from chat to AI, on a single platform with Glia. By integrating Glia into their solutions, CU*Answers can offer a simple, long-term solution to their institutions in a more cost effective way.”

"As a CUSO, we remain committed to providing our credit unions with innovative technology that will help them succeed, and the integration of Glia directly supports this mission," said Kristian Daniel, VP, Client Services & Education at CU*Answers. "Their modern architecture and ChannelLess® approach to member interaction and support helps credit unions improve the member experience while simultaneously boosting efficiencies. Together, we are transforming how credit unions interact with their members online."

"We are proud to partner with CU*Answers, bringing our advanced unified interaction capabilities to enhance member support in this always-on environment," said Dan Michaeli, CEO and co-founder of Glia. "Integrating our platform within the CU*Answers online banking platform enables their credit union community to quickly and easily leverage our modern member interaction technology to overcome context gaps, strengthen member relationships and create a competitive advantage."