Fintilect, the new identity for three market-leading financial technology companies spanning both sides of the Atlantic, has been officially launched today, enabling regional and global financial services institutions to deliver one of the most advanced hyper-personalized, AI-driven digital banking experiences available in the market today.

 

The launch of Fintilect provides clients with the ability to recognise – and communicate – with their customers as unique individuals, leading to vastly improved engagement levels and higher conversion and upselling rates. It does this by harnessing the power of AI and machine learning capabilities to study a customer’s lifestyle and financial habits, together with demographic data such as hobbies, leisure activities and aspirational insights. This rich data set is then analyzed in real time to predict which action will resonate best with a customer, as well as the channel and phrasing of communication most likely to achieve a successful outcome.

 

This digital empathy with customers allows financial service providers to create cost-efficient and highly individualized interactions, improving loyalty and increasing the number of products and services they provide. This enables them to adapt, respond, and prosper in an age defined by the increasingly sophisticated digital functionality expected by digitally savvy consumers.

 

Fintilect brings together the three companies of ieDigital, Connect FSS and ABAKA, which have a combined heritage of over 50 years. All existing services and platforms offered by the three companies will remain as core parts of Fintilect’s client offering. ieDigital was formerly the digital banking engagement platform and digital transformation provider for the UK while Connect FSS was a major enterprise digital banking credit union service organization exclusively serving credit unions in the US. ABAKA’s multi-award-winning AI-driven recommendation engine will remain available on a standalone basis, or in conjunction with Fintilect’s other services and platforms.

 

Rami Cassis, CEO of Fintilect, is responsible for leading Fintilect’s ongoing strategic growth and evolution. Grant Parry, Founder of Connect FSS, becomes Fintilect’s Chief Strategy Officer, and Fahd Rachidy, Founder of ABAKA, becomes Director, AI Global Sales. These senior appointments ensure the expertise of each company remains entrenched within the new Fintilect identity.

 

Rami Cassis, CEO, Fintilect, said: “Today’s members and customers expect to be understood as individuals, with their specific lifegoals, ambitions and aspirations fully considered. By using reliable and consistent execution, backed up by sensible pricing and open communication, Fintilect provides these hyper-personalized insights to banks, building societies, credit unions and other providers, enabling them to grow their market share through closer engagement with customers using an innovative blend of AI and digital functionality.”