Countingup, the business account that automates accounting and tax, has announced the appointment of Tom Platt as Chief Executive Officer, starting November 1st, 2023.

With Countingup’s simple app, customers can open a business account in minutes and benefit from automated bookkeeping, real-time tax estimates, live reports including profit & loss, and even create and manage invoices.

In his role, Tom will accelerate growth and guide the Countingup product offering, while fostering an engaging and inclusive working environment. He succeeds founder Tim Fouracre, who continues as a board director.

Tom joins from TotallyMoney, where as Chief Operating Officer he helped the purpose-led fintech launch a category-leading consumer finance app, secure successive rounds of funding, and scale to more than five million customers in the UK. In previous roles at Barclays, Business Banking Innovation, Tom delivered a wide range of digital products for SMEs, and as Commercial Director at BCSG, he drove the business to become a global leading provider of SaaS applications to the SME customers of banks and telcos.

On joining Countingup, Tom Platt comments:

“I’m excited to be joining Countingup as CEO and building on the impressive growth trajectory while delivering an even better service to even more small businesses.” 

“Small businesses are the backbone of the economy, and last year the UKs five million micro businesses generated over £800bn in turnover. However, it can be extremely difficult for them to focus on the day-to-day operations, when also playing the roles of finance, accountant, and tax-expert.”

“Countingup understands these challenges, and its mission, ‘to make it easier to run a small business’ means creating a world where the owners are free to do what they do best. The unique proposition delivers an integrated, end-to-end financial management app which helps people save time, manage their money, and make better business decisions.”

“In a competitive environment the Countingup team and the Board have built a brilliant product with huge potential — and I’m looking forward to joining them and leading the business on the next step of its journey.”

Countingup Board Director, Tim Fouracre added:

"I first worked with Tom a decade ago when we tried to stitch banking and accounting together in our pre-fintech careers. I am delighted this has come full circle and Tom is now picking up the reins to drive Countingup forward on our next stage of growth."

On the appointment, Frederic Hofmann Co-Head at ING Ventures (and Countingup Board Director) commented:

“After an extensive search, the Board is pleased to announce Tom Platt as the CEO of Countingup”. 

“Tom has a genuine understanding of how to meet the needs of small businesses and the self-employed, while his 20 years of experience connects the dots between banking, finance, and technology. In addition, his strong background in leadership, and proven track record of growing successful businesses makes him a great fit for Countingup.”

“As such, we believe that Tom will take the business to new heights, delivering value and success for shareholders, the team and most importantly our customers.”