Ovum: Half of European merchants willing to face risk of fraud for more sales
- 25.06.2018 01:58 pm
Merchants under pressure to increase digital sales while managing fraud and protecting customer data at the same time, report from ACI Worldwide and Ovum reveals
Majority of European Merchants believe real-time payments will not only save on costs, but will replace use of debit and credit cards
1 in 4 European merchants in the retail, travel and hospitality, and digital goods sector (26 percent) has experienced data theft and the majority (61 percent) believe they are at greater risk of a data security breach today than they were a year ago, according to new benchmark data from the 2018 Global Payments Insight Survey: Merchants published by ACI Worldwide (NASDAQ: ACIW) and Ovum.
While the need to manage fraud, and protect customer data remains a top issue, the study also shows that achieving sales via digital channels remains the top priority for merchants and retailers across all sectors. 58 percent of merchants surveyed said that lost sales (basket abandonment) in the digital channels is a bigger concern than fraud. Almost half (48 percent) said that they are willing to face an increased risk of fraud if it means more sales.
“Our research shows how crucial digital channels are to the success of merchants across sectors. For many of them, the website is now their most important storefront, and seamless and frictionless customer experience are top priorities, said Andy McDonald, vice president, merchant payments, ACI Worldwide. “However, there shouldn’t be a trade-off between customer experience, sales growth and security. The right omnichannel strategy will offer customers a seamless payments experience, support loyalty and revenue growth, while at the same time provide maximum security.”
Other key findings of the report include:
Merchants discover benefits of real-time payments:
- 80 percent of European merchants believe that real-time payments will replace the use of debit or credit cards over time (in the Netherlands, 100 percent of merchants hold this view; in Belgium, 87 percent; and Germany, 84 percent)
- 76 percent of merchants believe that real-time payments will help to save their business money
- 63 percent believe real-time payments will reduce their payments acceptance costs
Investment into payment infrastructure:
- Half of all European merchants (48 percent) plan to increase their investment in payments technology in 2018
- Key factors driving investment into payments infrastructure include: enhanced payment acceptance capabilities, more consistent customer experience across store and digital channels, and supporting cross-border sales and international expansion
“Real-time payments are clearly top of mind for merchants today,” continued McDonald. “Driven by customers’ shifting preferences in how they purchase and the channels they purchase through, merchants are finding the need to improve operating efficiency and customer service to maintain a competitive edge now and into the future.”