The acquisition will combine Broadridge’s fund data and analytics solutions with MackayWilliams’ leading insight into European mutual fund trends, brand perceptions and fund selector behaviour offering clients a more integrated and holistic view of retail and institutional markets across regions.

MackayWilliams provides proprietary sentiment and brand data from over 1,000 annual fund buyer interviews via its flagship solution, Fund Buyer Focus, as well as market research and trend analysis through subscription services that include Fund Radar and Fund Brand 50. Combined with Broadridge’s “Global Market Intelligence” analytics platform, which analyses over 82,000 mutual funds and ETFs globally, clients will now be able to access a fully integrated fund distribution intelligence solution, revealing unrivaled insights of the European and cross-border fund market.

This acquisition advances Broadridge’s international growth strategy and provides its asset management clients with leading data solutions and market intelligence, and is another example of how Broadridge is delivering real business value through technology-driven solutions. Broadridge has invested in expanding its solutions with several acquisitions in recent years including certain assets of the Thomson Reuters Lipper Fiduciary Services and Competitive Intelligence businesses, Spence Johnson, a provider of institutional data and analytics that tracks over $22 trillion of institutional assets, and Morningstar’s fund board 15(c) advisory business.

Dan Cwenar, Head of Asset Management Data and Analytics, Broadridge comments: “The acquisition of MackayWilliams complements our existing global asset management intelligence offerings. The firm’s team have developed a deep understanding of fund selectors’ buying behaviour across European asset management hubs with extensive historical data and insights to draw on in each region. Going forward, our expanded product set will enable clients to understand how investment markets are evolving and will provide data-driven insights to craft country-by-country distribution strategies.”

Diana Mackay, MackayWilliams comments: “We are delighted and very excited to be joining the Broadridge family. Having spent two years working cooperatively with the team on our joint Distribution Dialogues and various Broadridge reports, it is a natural step forward in our relationship and one that enables us to implement many of the service developments that we have dreamed of in our many discussions. The synergies between our two businesses offer huge opportunity for expanding our coverage, developing new data and insights but, above all creating an enhanced service for our clients.”

Terms of the transaction were not disclosed.