Since launching in 2008, the App Store has been a safe and trusted place for users and a vibrant marketplace for developers to grow their businesses around the world. In the last five years, the App Store has protected users by preventing over $9 billion in fraudulent transactions, including over $2 billion in 2024 alone, according to Apple’s annual App Store fraud analysis. This reflects the App Store’s continued investment in fostering the most secure experience for users while providing developers with tools and resources, including a powerful commerce system that helps customers transact safely and securely in 175 regions around the globe. With an average of more than 813 million visitors a week, the App Store is a trusted destination for users to download their favorite apps and discover new ones.

Preserving the App Store’s safe and secure marketplace requires constant vigilance, as bad actors continue to evolve their tactics in an attempt to defraud users. These threats range from deceptive apps designed to steal personal information, to fraudulent payment schemes that attempt to exploit users. Apple employs a comprehensive approach to combating fraud on the App Store, with teams across the company working to detect, investigate, and prevent malicious activity before it can reach users.

Account Fraud

Apple’s strong antifraud infrastructure helps ensure that malicious developer and customer accounts are swiftly flagged and eliminated. In 2024, Apple terminated more than 146,000 developer accounts over fraud concerns and rejected an additional 139,000 developer enrollments, preventing bad actors from submitting their apps to the App Store in the first place.

Apple also rejected over 711 million customer account creations and deactivated nearly 129 million customer accounts last year, blocking these risky and malicious accounts from carrying out nefarious activity. That includes spamming or manipulating ratings and reviews, charts, and search results that risk compromising the integrity of the App Store.

This commitment to safety extends beyond the App Store, as Apple works to prevent risky software distributed by pirate storefronts from reaching users. In 2024, Apple detected and blocked over 10,000 illegitimate apps on pirate storefronts, which include malware, pornography apps, gambling apps, and pirated versions of legitimate apps from the App Store. By restricting these storefronts, Apple also protects developers from having their apps cloned, altered, or weaponized for spreading malicious software.

Over the past month, Apple has also stopped nearly 4.6 million attempts to install or launch apps distributed illicitly outside the App Store or approved third-party marketplaces.