Visa Announced Launch of NFT Programme

  • Cryptocurrencies
  • 01.04.2022 08:33 am

Visa has created a scheme to help non-fungible token artists expand their businesses. The company estimates that 50 million artists, musicians, designers, filmmakers, and other creators work full- or part-time to support a $100 billion economy. 

The new Visa Creator initiative will enable artists who want to use NFTs in their business model. Those chosen for the cohort will receive technical and product coaching from Visa's crypto experts, as well as access to other members, industry thought leaders, clients and partners.

Visa, which last year spent $150,000 on its own CryptoPunk NFT, is looking exploring ways to break into a rapidly growing market. Mr Cuy Sheffield, Visa's crypto head says: "NFTs have the ability to accelerate the creative economy." This ecosystem's potential consequences on business, retail, and social media have been studied. 

"Through the Visa Creator Program, we want to enable this new breed of SMBs tap into new digital commerce mediums."

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