to Unveil New Brand Identity During 9th Birthday Celebrations in Late May 2022

  • Cryptocurrencies
  • 18.05.2022 01:30 pm

With the rebranding, will also launch its newly redesigned mobile app and mini app with new features, as well as contests offering a total of US$9,000,000 in prizes, one of the world’s earliest cryptocurrency exchanges and a leader among digital asset platforms, announced today that the company will unveil a new brand identity, which will be reflected across its platforms during’s upcoming 9th birthday celebrations, commencing on May 27th, 2022. 

In tandem with the complete design overhaul of’s logo and branding, the company will launch the Lite App and mini app for mobile phones. To celebrate its 9th birthday and rebranding, will also roll out multiple contests for its users, with a total of US$9,000,000 in prizes to be awarded.  

Dr. Han, CEO and founder of, shared:

“The rapid growth of cryptocurrencies has accelerated the development of mainstream crypto exchanges in terms of products, services, brand values, and more. With our brand DNA of innovation and breakthroughs in mind, was in need of a refresh and an invigorating change. We look forward to working with customers from all over the globe and building a sparkling new brand identity.”

A Brand New Look for will reveal a revamped brand identity for its logo, slogan, and color scheme, reflecting the culmination of nine years of digital asset innovation since the company was founded in 2013 and signaling that has matured to offer a more inclusive, integrated, and unique experience with a wealth of digital asset services for its over 10 million users. The rebranding also marks the beginning of a new chapter for in the rapidly evolving and growing crypto economy, which frequently sees the platform reach the second largest daily trading volume in the world. 

Easier Than Ever to Trade on’s Apps

Alongside its new brand identity, will launch a notable update to its mobile app that will allow users to opt for a “Lite App” version within its flagship app, offering streamlined and simplified in-app transactions for crypto trading of more than 1,400 coins, tokens, and other digital assets. The Lite App’s cleaner, more user-friendly interface makes it even easier for new and existing users to invest and trade quickly and efficiently as they can access a suite of features for different crypto assets on the go.

Celebrate with

To kick off’s 9th birthday festivities, users can take part in a series of exciting contests and promotions, with a total of US$9,000,000 in prizes to be awarded. To start, there will be a Gold Bar campaign on Twitter, which will give participating users the chance to win a prize pool worth US$50,000 in tokens, and one lucky winner will win a 999 gram 999.9 gold bar. will also be hosting NFT and trading contests for its users as part of the celebrations. 

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