Connect Financial, an innovative cryptocurrency financial platform, announces today the expansion of its team and welcomes Christo Brown as its new Director of Product. 

As a product director, Christo constantly manages outside forces from savvy competitors, technology innovations, user expectations, and the economic environments. As part of Connect Financial's upcoming ecosystem launch, Christo will be overseeing the platform delivery and product-related go-to-market activities and is also responsible for planning the overall product portfolio.

"I am passionate about establishing product-led organizations by integrating modern software development and product management principles. In today's era, online platforms are never complete at launch. They need to constantly evolve and adapt to how users interact with features in a constantly changing competitive environment. Especially in web3, companies need to be agile to succeed," states Christo Brown, Product Director, Connect Financial.

Christo brings 15 years of experience as a customer experience and product leader to the company. He has held several senior roles within a diverse range of startups, focusing on developing products, growth strategies and establishing product-market fit. Recently, Christo led the product expansion of subscription-based support services for the world's largest mobile device protection provider that serviced millions of customers across APAC. 

Christo continued, "I am privileged to consider myself a part of the Connect Financial team. The product that we are delivering is truly innovative and will change the way customers use their cash and crypto to borrow, save and transact. I am looking forward to helping grow the Connect Financial brand alongside a talented team and a vibrant community."