Freedom Finance, one of the UK’s leading digital lending marketplaces, is delighted to announce that it has entered into a new partnership that will see it power Money Expert’s consumer credit proposition. 

It will provide its wide selection of secured and unsecured lending products to Money Expert customers from credit cards and personal loans to second-charge mortgages, all through Freedom Finance’s proprietary soft search technology. 

These products will be delivered through Freedom Finance’s proprietary matching technology which uses soft search technology and open banking to match consumers only to credit products that they are eligible for. The platform ensures consumers are able to shop around to find more products that suit their individual circumstances at the best rates available to them, improving their access to the credit market. 

Freedom Finance partners with over 100 of the UK’s leading lenders and service providers, making it one of the UK’s leading digital lending marketplaces.  

Money Expert was established in 2003 and is one of the UK’s leading comparison sites, working for customers to make sure they get the best deals on a wide range of financial products, from loans to car insurance.  

Michael Davidson, Chief Revenue Officer at Freedom Finance, commented: “Increasing access to the credit market and helping consumers find products that best suit their circumstances is core to Freedom  Finance’s mission. Being selected by Money Expert to power their consumer credit service will allow us to support even more borrowers through our innovative technology which gives them a great customer experience and drives positive lending outcomes. Money Expert has a long-standing track record in the  market and our values are well-aligned making this a perfect match.” 

Liz Hunter, Commercial Director at Money Expert, commented: “In uncertain economic times, the financial services industry has a responsibility to look after its customers, strengthen their finances and help to improve their confidence in the borrowing sector. Partnering with Freedom Finance will help us to achieve these objectives by ensuring consumers have the access and support they need to secure products that are right for their individual profile. With its seamless onboarding process, impressive  technology and industry-leading range of credit products Freedom Finance is best placed to support and  empower customers’ financial decision-making.”