Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio-based card services business, a premier provider of branded private label, co-brand, and commercial credit programs, has signed a new multi-year agreement to provide private label credit card services for Boston-based Wayfair (NYSE: W, www.wayfair.com).  One of the world's largest online destinations for home furnishings and decor, Wayfair exceeded $1 billion in annual revenue in 2014 and offers more than 7 million products through five distinct brands: Wayfair.com, AllModern, Joss & Main, Birch Lane and DwellStudio.

Alliance Data will develop a tailored card program for Wayfair, featuring one credit card that can be used for purchases at all five brands' websites. The new program will incorporate a value proposition that will motivate and reward Wayfair'sloyal base of customers, which grew by more than 50 percent in 2014 over the previous year. Alliance Data will align the card program with the Wayfair customer experience and will develop a customized credit-based loyalty program to recognize and reward cardmembers, including reward dollars for purchases that can be applied to future purchases at any Wayfair brand.

Alliance Data's innovative digital acquisition tools will integrate seamlessly into the Wayfair customer experience, welcoming new customers to the program. Wayfair also will have access to Alliance Data's full suite of mobile solutions, as well as its unmatched customer insights and analytics to develop an even deeper understanding of its shoppers.

Alliance Data's Conversant and Epsilon businesses already partner extensively with Wayfair to help the online retail leader build one-to-one customer relationships through personalized permission-based communications across multiple channels, including direct mail and digital. Epsilon's comprehensive data services and strategic consulting enabled Wayfair to successfully launch Birch Lane with a strong catalog and online campaign.

Additionally, Conversant has been working with Wayfair since 2011, providing personalized messaging for Wayfair, AllModern and Joss & Main to deliver relevant messaging to customers across all their devices.

"At Wayfair, we've built our business on a foundation of selection, value and superior customer service, and our search for a credit card partner that understands and can help deliver the unmatched brand experience we've created led us toAlliance Data," said Ed Macri, senior vice president of marketing and analytics at Wayfair. "With Alliance Data's deep retail knowledge and marketing and loyalty expertise, the card program will offer a level of convenience and flexibility that will make our quality merchandise accessible to even more loyal shoppers." 

"Wayfair is not only leading the category in growth, it is a stand-out in the home furnishings and decor e-commerce space when it comes to service and selection. We are pleased to partner with a like-minded brand that focuses on creating compelling customer experiences and driving long-lasting loyalty," said Melisa Miller, president of Alliance Data's card services business. "Alliance Data really is at home in this space, and we are confident Wayfair will benefit in terms of richer customer relationships and greater top-line sales from our proven track record of driving actionable insights that deliver value."