iPipeline® – a leading provider of next-generation solutions and services to the life and pensions market – today announces that The SimplyBiz Group, has adopted its award-winning protection sourcing solution, SolutionBuilder®.

SolutionBuilder® is an intelligent protection research, quote and apply tool that allows advisers to easily compare all protection needs within a simplified and responsive user interface. It enables advisers to share and review their options with clients – rapidly and simply.

The SimplyBiz Group is offering all those who use its services access to SolutionBuilder®, the innovative protection acceleration platform, in order to help them grow and expand their protection business. The introduction of SolutionBuilder® helps ensure advisers can quickly identify the best solution for their client’s specific needs and budget.

Martin Reynolds, Chief Executive, SimplyBiz commented: “This exciting new partnership and adoption of SolutionBuilder will help our Member Firms continue to produce good customer outcomes and further futureproof their protection advice processes. Advisers will be able to review a wider range of options and costs with their customers, resulting in a more seamless and efficient process overall. Being able to highlight the risks of insufficient cover, or none at all, means advisers can tailor individual protection conversations to help encourage greater volumes of financial security”.

Paul Yates, Product Strategy Director, iPipeline added: “Providing advisers with great technology that helps them demonstrate to customers the need and affordability of protection is key. SolutionBuilder® offers the clarity and time-saving features advisers need to engage with and provide the most appropriate solutions for their customers. Technology alone is not enough though. iPipeline is committed to supporting The SimplyBiz Group’s Members on an ongoing basis to adopt and use our solutions to secure better customer outcomes.”