Today, fscom, an award winning financial services compliance consultancy firm, launched its refreshed brand, unveiling a suite of new logos and branding that is aligned with the evolving financial services market.

The continued growth in FinTech companies represents a major shift in the financial services sector. While these organisations fall under the same regulatory rules as the market incumbents, their needs and the way they operate differ dramatically. The refreshed fscom brand reflects the company’s more personalised, collaborative focus.

Jamie Cooke, Managing Director at fscom, comments, ‘Our clients want someone who understands their business from a commercial and compliance perspective. We offer a highly personalised service, working with our clients to deliver bespoke solutions that add real value. While we are experts in financial services compliance, we’re very much a client-focused company. The new brand marries these values and helps us stand out from the rigid, corporate image associated with the industry. ’

Growing Niche

In recent years fscom has established itself as a go-to compliance advisor for FinTech and AltFi companies operating in the UK. In tandem with the rebrand a detailed communications strategy has been developed, following extensive consultation with its niche markets, to address their concerns and support future growth.

Central to this is the company’s new website, which will act as an information hub for financial services professionals. Leveraging its wealth of expertise and experience, fscom will advise technologically advanced firms on complex regulatory issues to help them make more informed decisions. 

Mr. Cooke, continues, ‘We took a long, hard look at ourselves and the market, asking what we stood for, who we wanted to work with and how we could add real value to them. Many consultancies strive to be something they’re not – a Big 4 company. Our size is one of our strengths. Being smaller, we’re more attuned to the wants of our clients and the nuances of their businesses. We’re agile and innovative in the way we approach client challenges and that sets us apart from our competitors.”